Category: Product Management

When browsing through the pricing plans of Netflix or Dropbox, you may notice that there are only three or four options provided. If the user experience is the key, why not let users get even more choices or even customized plans? After all, a higher number of choices could theoretically satisfy a higher number of customers, right?

According to the serial position effect, when given some information we are more likely to remember the start and end part of it. You might recall writing extended essays in school and keeping in mind to have a fantastic introduction and conclusion as the evaluator was most likely to remember these two parts while grading.